Bundled
Timeline
4 weeks (Sep'19 – Oct'19)
Deliverables
Brand System
UI/UX Design
Copywriting
Art Direction
Stay stocked and save big on healthy home essentials.
Bundled is an app that helps plan and schedule their inventory purchases across four curated bundles in the kitchen, cleaning, laundry and household categories. It makes it easy to stay stocked on high-quality products that work well, smell great and are healthy, child and pet safe. It makes household inventory management convenient without the price tag. Bundled eliminates the need to go to a physical store and predicts your restocking needs based on your consumption.
Bundled
Timeline
4 weeks (Sep'19 – Oct'19)
Deliverables
Brand System
UI/UX Design
Copywriting
Art Direction
Stay stocked and save big on healthy home essentials.
Bundled is an app that helps plan and schedule their inventory purchases across four curated bundles in the kitchen, cleaning, laundry and household categories. It makes it easy to stay stocked on high-quality products that work well, smell great and are healthy, child and pet safe. It makes household inventory management convenient without the price tag. Bundled eliminates the need to go to a physical store and predicts your restocking needs based on your consumption.

Hello
Rajlaxmi is a multidisciplinary designer translating concepts into visual design solutions across print, screen and space. She is currently focused on creating meaningful products and experiences that help people do what they do best: be human. Having studied in four parts of the world (India, Singapore, London and New York) she values diversity and is interested in exploring how culture informs design choices and storytelling for brands. She enjoys illustrating, editorial design, motion design and most recently experimenting with code.
Her college thesis 'One Mindful Mind' a positive psychology print toolkit for children, was published by TBWA India and launched at NeuroGen Brain and Spine Institute, Mumbai. She won 18 International awards in 2019-20 across design, art direction, print and publishing, packaging design and healthcare (including 2 Cannes Lions) giving an exciting start to her career.
Masters of Professional Studies in Communication Design
(with a concentration in Digital Product Design)
Parsons School of Design, New York
2019-2020
Postgraduate Diploma in Design for Visual Communication
UAL: London College of Communication, London
2017-2018
Professional Certificate in Book Design
Seagull School of Publishing, Kolkata
2017
Enterprise Accounting Systems, Global Summer Programme
Singapore Management University, Singapore
2015
Bachelors of Business Administration, Finance Major
J.D Birla Institute, Kolkata
2013-2016
Graduate Research Assistant - Graphic Design
Parsons School of Design (School of Fashion)
New York, United States
February 2020 - Present
Communications Student Assistant Specialist
Parsons School of Design (School of Design Strategies)
New York, United States
April 2020 - Present
Student Technical Co-ordinator - Printmaking
London College of Communication
Oct 2017 - Mar 2018
Independent Designer
May 2017 - Present
Visual Designer
TBWA\ India
Mumbai, India
Nov 2018 - July 2019
Designer
Urbane Brand & Communication
London, United Kingdom
June 2018 - Oct 2018
Design Intern
The Artemist
Kolkata, India
May 2017 - Aug 2017
Awards







One Mindful Mind
Art Director, Designer, Writer, Illustrator
Grand Prix - Print & Publishing
Spikes Asia Festival of Creativity 2019
September 2019
Gold - Graphic Design
New York Festival Advertising Awards 2020
May 2020
Bronze Lion - Health & Wellness
Cannes Lions International Festival of Creativity 2019
June 2019
Blue Elephant - Graphic Design: Entire Book
Kyoorius Design Awards 2019
August 2019
Silver - Health & Wellness, Craft, Art Direction
London International Awards 2019
November 2019
Silver - Pharmaceuticals, Education & Services
London International Awards 2019
November 2019
Gold Cube - Brand / Communication Design
Art Directors Club, 99th Annual Awards, 2020
May 2020
Bronze Lion - Print & Publishing
Cannes Lions International Festival of Creativity 2019
June 2019
Bronze Cube - Design for Good / Communication Design
Art Directors Club, 99th Annual Awards, 2020
May 2020
Bronze Cube - Specialty Product / Wildcard
Art Directors Club, 99th Annual Awards, 2020
May 2020
Bronze - Design
Spikes Asia Festival of Creativity 2019
September 2019
Bronze - Healthcare
Spikes Asia Festival of Creativity 2019
September 2019
Bronze - Health & Wellness, Education & Services
London International Awards 2019
November 2019
Bronze - Design, Publishing and Printed Materials
Clio Health 2019
December 2019
Bronze - Healthcare Services
Effies India 2020
January 2020
Appearances
Guest Speaker
London College of Communication
PGDVC'19
May 2018