Bundled
Timeline
4 weeks (Sep'19 – Oct'19)
Deliverables
Brand System
UI/UX Design
Copywriting
Art Direction
Stay stocked and save big on healthy home essentials.
Bundled is an app that helps plan and schedule their inventory purchases across four curated bundles in the kitchen, cleaning, laundry and household categories. It makes it easy to stay stocked on high-quality products that work well, smell great and are healthy, child and pet safe. It makes household inventory management convenient without the price tag. Bundled eliminates the need to go to a physical store and predicts your restocking needs based on your consumption.
Bundled
Timeline
4 weeks (Sep'19 – Oct'19)
Deliverables
Brand System
UI/UX Design
Copywriting
Art Direction
Stay stocked and save big on healthy home essentials.
Bundled is an app that helps plan and schedule their inventory purchases across four curated bundles in the kitchen, cleaning, laundry and household categories. It makes it easy to stay stocked on high-quality products that work well, smell great and are healthy, child and pet safe. It makes household inventory management convenient without the price tag. Bundled eliminates the need to go to a physical store and predicts your restocking needs based on your consumption.
BAETATOES
Character Design
The postcards have been designed to play with humour and graphics. The objective is to create a memorable, yet believable character. The illustrations are thought through in terms of texture, colour, facial expressions and design style. The characters revolve around the lives of the youth including relationship complexities or the importance of a weekend, breaking the monotony of work. The humour makes these postcards catchy and relatable.
The Baetatoes Story
Young consumers have a language of their own mostly seen on social media, text messages etc.
The urban dictionary says, 'BAE' is an acronym that stands for 'before anyone else'. However, the youth, generally use is as an abbreviation for baby or babe. They also tend to use 'potato' in their daily conversations as a friendly insult to someone who comes across as a strange, uninteresting, lazy or fat person. Hence, potatoes have been used to give out a positive message, persuading the youth to have self confidence and to spread awareness that nobody is perfect in themselves but they are already perfect for someone else out there!
