Little K's Big Book House is a self-initiated library branding project which involves developing a logo, stationery design such as library cards, visiting cards, notebooks and other collaterals. It is named after my eight-year-old brother, Kushagra, who has always been reluctant and uninterested in reading. The challenge was to create a frontier that would appeal to him and other kids by bringing them closer to books. My approach was to create a vibrant and colourful visual identity for the brand, attracting children and giving them an incentive to read.