THE FUTURE IS FEMALE
Illustration, Editorial, Styling & Photography
The Future Is Female is a self initiated, value-driven campaign to empower young women and spread awareness by means of fashion. For a lot of young women, there are blurred lines between luxurious and affordable. A badge is a great accessory for styling a look, while being economical. It parallely puts across a powerful message in a quirky manner, appealing to young women. The campaign boosts every woman to believe in herself and go her own way. The badges act as a visual language for the campaign.
Inspiration and concept
The project is inspired by a small Etsy shop called Femininitees which features white shirts and hand embroidered sayings like, 'Pizza over Patriarchy' in a quirky style, with five percent proceeds going towards National Organisation for Women. I chose to combine fashion with a cause too. We live in a society which is suffering from the effects of many a years of deep rooted patriarchy which has cultivated and enforced the idea of an 'ideal woman'. The idea is to break free from the norms of the society while empowering every girl who has kept quiet for too long.
I chose to use a blue jacket, a red and blue bandana as the headgear and a bold red lipstick. Blue represents blue feminism. To the blue feminist, feminism is an individualistic quest towards getting rich and famous while kicking away the opposition. The colour red represents rage, strength, desire, courage and determination. I completed this look using white gloves as gloves embody power, self protection as well as nobility.