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Logo, Visual Identity, Stationary Design, Packaging & Product Design


Hipster Tie Co. is a self initiated vibrant brand that not only offers a piece of clothing accessory but attitude, statement and uniqueness. A hipster is someone who tries to set oneself apart from the culture as a whole while simultaneously remaining within the culture. They are exceptionally aware of the latest trends and tastes. Each bowtie is unique and eccentric.

The patterns are colourful and playful, which appeal to kids. The rustic yet colourful package design brings back the vintage old school feel. Children develop a fascination towards animals at a very young age, hence I chose to use animals on the lid. Hipster is effectively tailored for bowtie aficionados in the making.

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