HIPSTER TIE CO.

Logo, Visual Identity, Stationary Design, Packaging & Product Design

 

Hipster Tie Co. is a self initiated vibrant brand that not only offers a piece of clothing accessory but attitude, statement and uniqueness. A hipster is someone who tries to set oneself apart from the culture as a whole while simultaneously remaining within the culture. They are exceptionally aware of the latest trends and tastes. Each bowtie is unique and eccentric.

The patterns are colourful and playful, which appeal to kids. The rustic yet colourful package design brings back the vintage old school feel. Children develop a fascination towards animals at a very young age, hence I chose to use animals on the lid. Hipster is effectively tailored for bowtie aficionados in the making.

 
BOWTIES
BOWTIES

Vibrant, playful and unique patterns

PACKAGING
PACKAGING
PUG IT UP!
PUG IT UP!
IN THE MAKING...
IN THE MAKING...
SWATCHES
SWATCHES

Patterns on satin and linen

LETTERHEADS & ENVELOPES
LETTERHEADS & ENVELOPES

In the signature vibrant brand colours

BILL JACKET & VISITING CARD
BILL JACKET & VISITING CARD

I chose to use mdf and textured brown paper in order to maintain the rustic wooden look.

VISITING CARD SAMPLES (flip side)
VISITING CARD SAMPLES (flip side)

Lasercut and engraved on mdf

LOOKBOOK FRONT COVER
LOOKBOOK FRONT COVER

Model: Pratyush Bhutoria

Model: Kushagra Jain

LOOKBOOK BACK COVER
LOOKBOOK BACK COVER

Model: Pratyush Bhutoria

Model: Pratyush Bhutoria

Model: Kushagra Jain

Model: Kushagra Jain