JSW Paints

Deliverables

Visualization

Storyboard

Role

Art Direction

Agency

TBWA India, Mumbai

Addikt, Amsterdam

A corporate video for the launch of JSW Paints by JSW Group, one of India's largest conglomerates. The video represents why JSW Paints is not just another paint company. I visualised the script and created storyboards with an intent to make it flow seamlessly and romanticise the paint can through compelling visuals. The thoughtfulness of this environment-friendly paint is conveyed through subtle visual metaphors. 

Peek into the process.

Screenshot 2020-02-29 at 5.54.24 PM.png
Screenshot 2020-02-29 at 5.59.26 PM
Screenshot 2020-02-29 at 5.58.26 PM
Screenshot 2020-02-29 at 5.58.04 PM
Screenshot 2020-02-29 at 6.00.44 PM
Screenshot 2020-02-29 at 5.59.13 PM
Screenshot 2020-02-29 at 6.00.30 PM
1/1