JSW Paints

Deliverables

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Visualization

Storyboard

Role

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Art Direction

Agency

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TBWA India, Mumbai

Addikt, Amsterdam

A corporate video for the launch of JSW Paints by JSW Group, one of India's largest conglomerates. The video represents why JSW Paints is not just another paint company. I visualised the script and created storyboards with an intent to make it flow seamlessly and romanticise the paint can through compelling visuals. The thoughtfulness of this environment-friendly paint is conveyed through subtle visual metaphors. 

Peek into the process.