JSW Paints

(corporate video)

Deliverables

Storyboard

Role

Visualisation

Art Direction

Agency

TBWA India

(with Addikt)

A corporate video for the launch of JSW Paints by JSW Group, one of India's largest conglomerates.

The video represents why JSW Paints is not just another paint company. I visualised the script and created storyboards with an intent to make it flow seamlessly and romanticise the paint can through compelling visuals. The thoughtfulness of this environment-friendly paint is conveyed through subtle visual metaphors. Peek into the process.