London Confidential is not defined by what's on the outside. The voice comes from the thoughts, secrets and ideas that lie beneath. She is playful, bold, confident, daring, sensuous and sexy! It's all about her. Sultry, mysterious, irreverent, and intelligent. She doesn't suffer fools. She's not hiding or covering anything up. She ‘marches to the beat of a different drum.’ That beat is truly what others and thinking, but afraid to explore and express.

 

I designed the website for this cosmetic brand. The colour palette and image selection reflect her inner, darkest and most confident parallel universe. The landing screen and the first glimpse is inviting and mysterious drawing the viewer in and provoking them to engage.