Mela

Timeline

8 weeks

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Deliverables

Brand System

UI/UX Design

Art Direction

Print Design

Collaterals

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An experiential cultural music festival

for the Asian diaspora.

Mela is more than just another music festival. It is a journey through an artist's soul, an immersion into the self and the extended world. It is particularly aimed towards the South Asian diaspora community in New York they often share a feeling of “homesickness” or lack of connection to the completely different culture in the United States, away from home. Music evokes feelings and can be a great medium for both therapy and an outlet to talk about one’s emotions and connect with others.