Mela
Timeline
8 weeks
Deliverables
Brand System
UI/UX Design
Art Direction
Print Design
Collaterals
Collaborators
Sanchi Oberoi
An experiential cultural music festival
for the Asian diaspora.
Mela is more than just another music festival. It is a journey through an artist's soul, an immersion into the self and the extended world.
It is particularly aimed towards the South Asian diaspora community in New York they often share a feeling of “homesickness” or lack of connection to the completely different culture in the United States, away from home. Music evokes feelings and can be a great medium for both therapy and an outlet to talk about one’s emotions and connect with others.

1.1 Key Words


Colour Palette


1.2 Brand System & Visual Language
Combinations

Grid System

Graphic Elements

1.3 Pre-launch Promotional Materials & Collaterals






1.4 Event Website
1.5 Website - Responsive Design

1.6 Apple wallet tickets
1.7 Digital Marketing


1.7 Launch Promotional Material & Collaterals

