An experiential cultural music festival
for the Asian diaspora.
Mela is more than just another music festival. It is a journey through an artist's soul, an immersion into the self and the extended world.
It is particularly aimed towards the South Asian diaspora community in New York they often share a feeling of “homesickness” or lack of connection to the completely different culture in the United States, away from home. Music evokes feelings and can be a great medium for both therapy and an outlet to talk about one’s emotions and connect with others.
1.1 Key Words
1.2 Brand System & Visual Language