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12 weeks

Educational family banking tool for young people


Art Direction

Lean Branding

UI/UX Design


Solo Project

In a cashless world, kids experience difficulties learning about

finance and understanding the real value of money. Enforcing parental control without the restrictive nature of physical money can be difficult.

Moola is an educational family banking tool designed for young people. It helps parents teach children the value of money in a digital age. The whole experience has been designed to rethink how kids approach banking and how parents manage budgeting and allowances. Moola encourages families to learn together, so parents can actively educate, motivate and empower their kids financially.


1.1 Scope of Work

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1.2 Desk Research & Interviews

brand system

While creating Moola, I needed to learn more about the market, users, their needs and pains. Below are some highlights from my desk research.

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I drafted interview guides and asked parents about saving habits in their families and preferences regarding financial education. Apart from the highlighted facts, I asked them about their opinion on when children should start learning about finances, if they receive allowances and whether they have piggybanks or other ways of saving. 

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1.3 Project Goals

key screens
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2.1 Sketch Prompts & Results

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2.2 User Flows

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2.3 Sketches & Lo-Fi Prototypes

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2.4 System Map

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3.1 Keywords

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3.2 Lean Branding

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3.3 App Store Marketing Page

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3.4 Key Screens - Parent Application

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3.5 Key Screens - Child Application

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4.1 Prototype - Child Application


4.2 Prototype - Parent Application

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Previous Project

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