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Bundled
Timeline
4 weeks (Sep'19 – Oct'19)
Deliverables
Brand System
UI/UX Design
Copywriting
Art Direction
Stay stocked and save big on healthy home essentials.
Bundled is an app that helps plan and schedule their inventory purchases across four curated bundles in the kitchen, cleaning, laundry and household categories. It makes it easy to stay stocked on high-quality products that work well, smell great and are healthy, child and pet safe. It makes household inventory management convenient without the price tag. Bundled eliminates the need to go to a physical store and predicts your restocking needs based on your consumption.
Bundled
Timeline
4 weeks (Sep'19 – Oct'19)
Deliverables
Brand System
UI/UX Design
Copywriting
Art Direction
Stay stocked and save big on healthy home essentials.
Bundled is an app that helps plan and schedule their inventory purchases across four curated bundles in the kitchen, cleaning, laundry and household categories. It makes it easy to stay stocked on high-quality products that work well, smell great and are healthy, child and pet safe. It makes household inventory management convenient without the price tag. Bundled eliminates the need to go to a physical store and predicts your restocking needs based on your consumption.
Moola
Timeline
12 weeks
Educational family banking tool for young people
Deliverables
Art Direction
Lean Branding
UI/UX Design
Copywriting
Solo Project
In a cashless world, kids experience difficulties learning about
finance and understanding the real value of money. Enforcing parental control without the restrictive nature of physical money can be difficult.
Moola is an educational family banking tool designed for young people. It helps parents teach children the value of money in a digital age. The whole experience has been designed to rethink how kids approach banking and how parents manage budgeting and allowances. Moola encourages families to learn together, so parents can actively educate, motivate and empower their kids financially.
process
1.1 Scope of Work
1.2 Desk Research & Interviews
brand system
While creating Moola, I needed to learn more about the market, users, their needs and pains. Below are some highlights from my desk research.
I drafted interview guides and asked parents about saving habits in their families and preferences regarding financial education. Apart from the highlighted facts, I asked them about their opinion on when children should start learning about finances, if they receive allowances and whether they have piggybanks or other ways of saving.
1.3 Project Goals
key screens
2.1 Sketch Prompts & Results
2.2 User Flows
prototype
2.3 Sketches & Lo-Fi Prototypes
2.4 System Map
3.1 Keywords
3.2 Lean Branding
3.3 App Store Marketing Page
3.4 Key Screens - Parent Application
3.5 Key Screens - Child Application
4.1 Prototype - Child Application
demo
4.2 Prototype - Parent Application
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