ROMI925 | Jewelry brand based in London, UK
Romi 925 designs and crafts solid silver jewelry with Cubic Zirconia. The effect is diamond-like magnificent jewelry, which sells for the fraction of the cost.
My brief was to create something different, rather than model shots and we liked the idea of mixing art and jewelry. I decided to go for monochrome illustrations, in order to keep the focus on the jewelry. Since the customers fall into two major categories, i.e. women in their early 20's to mid 30's who want fun modern jewelry that does not cost a fortune and 30+ women who want well-made fashion jewelry, that essentially looks like diamonds. I tried to reflect a beautiful and sensual woman through the illustrations.
These have been used on the website and social media accounts including Instagram and Facebook.